Media in the New Millennium

Commentary on media and communications — and the occasional rant! — from Metzger’s New Media Practice Group

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Dear Studios (or Apple, whoever is responsible),

March 12th, 2008 · No Comments

I love being able to rent movies on iTunes. It’s new, but I’ve rented a few movies already.
I have a question, though.
Why does the movie expire in 30 days? I get the watch it in 24 hours part… that’s fair. However, if I pay you $3.99, why can’t I just watch it when I feel [...]

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Tags: Digital Content · New Media