Media in the New Millennium

Commentary on media and communications — and the occasional rant! — from Metzger’s New Media Practice Group

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Big Media is Starting to Get It

March 11th, 2008 · No Comments

ABC-Disney Media Networks co-chair Anne Sweeney told attendees at a recent gathering of the American Association of Advertising Agencies that recent research that shows half of all BitTorrent users are trading television shows. But rather than railing against piracy, she said that content providers must create an option “so superior to the pirated version [...]

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Tags: Digital Content