ABC-Disney Media Networks co-chair Anne Sweeney told attendees at a recent gathering of the American Association of Advertising Agencies that recent research that shows half of all BitTorrent users are trading television shows. But rather than railing against piracy, she said that content providers must create an option “so superior to the pirated version [...]
Big Media is Starting to Get It
March 11th, 2008 · No Comments
Tags: Digital Content